Independent sports bookmakers all across the nation have an excellent opportunity to start a whole new year of sports betting on a strong note with the start of the NFL Playoffs. This weekend’s Wild Card Round of games is just the beginning of a month-long bonanza of betting action that culminates with the single biggest betting day of the year in early February with the Super Bowl.
Even if you are doing extremely well this season with the NFL action you have already taken in, there are few quick tips you can employ to make this year’s playoffs the best ever for your private bookie business. Putting a solid sales and marketing plan in place before kickoff of the very first postseason game, will put your bookie business in excellent position to grow and expand your overall customer base while building some additional profits into your operation’s overall bottom line.
The first tip is to gain a wide-scale perspective on what your competition is bringing to the table over the next few weeks leading up to Super Bowl LI on Sunday, Feb. 5. As a private bookie, you do not necessarily compete against another independent bookmaker down the street or around the block in today’s online sports betting environment, but you do compete against the big offshore sportsbooks operating online that will go to great lengths to attract sports bettors to their sites.
With the help of a top-notch Pay Per Head online bookie software package, you can try and level the playing field with these big books by building out your betting board to match anything they have to offer. You never want to give any of your betting customers a reason to look elsewhere when it comes to placing a bet, so you need to have quick and easy access to all the betting lines you need to compete. Fortunately, the best online bookie software in today’s Internet sports betting industry rivals what even the biggest online books use to operate their sites. As a private bookie, you have the built-in advantage of providing a much higher level of personal customer service and attention to detail that the big faceless books simply cannot match.
Once you have built-out your NFL betting board to meet your customer’s needs, the next tip to making the most of the playoffs is to promote your offerings through the use of both offline and online marketing tactics. Word of mouth can only get you so far in today’s viral environment given that the majority of sports bets these days are placed online. You can use this fact to your advantage by making sure that your bookie business projects a highly professional online image through your own custom website as well as through the targeted use of other means of online social media. You should always make sure that your marketing message is clear and concise so it cuts through all of the other Internet clutter that is out there.
The final tip to boosting your bookie business with the upcoming NFL Playoffs is offer a few bonuses and incentives to your existing bettors as well as any potential new customers looking to bet on the games. When it comes to your current players, this can be in the form of a ‘reduced juice’ incentive on specific types of bets (i.e. parlays, teasers, reverses). When it comes to attracting some new bettors to the fold, you can offer a free-bet bonus with a rollover requirement. Also, this could be the perfect time of the year to institute a customer referral incentive to help expand your overall sports betting base.