Overview
When you are becoming a bookie, one of the most important aspects that you need to focus on is finding clients. Without clients you will have no business and they are therefore a major key to your success. The more clients you have, the better – a bigger client base equals greater security for you as a bookie and you should constantly be on the lookout for how to increase that client base. Finding new clients is not simple and you should not think that they will simply come flocking to you – you need to work for the clients you have and for the clients that you hope to add.
The Importance of Finding Clients
The more action you write as a bookie, the more money you will make. This means that the more clients you have, the more opportunities you will have to write actions and make profits. In order to expand your business, you need to constantly be adding solid clients. In addition, solid clients will be able to replace clients who have demonstrated bad debt or who are no longer betting to the extent that is worthwhile to you.
Finding Local Clients
In order to find local clients, you need to become known and be accessible. The most common way of doing this is to hang around pubs and clubs, to socialize and be make contacts through family and friends and other connections. It is particularly worthwhile to hang around clubs when sporting events are playing to see who is interested in the game and who is placing bets. Discretion is important and if you are able to show that you are knowledgeable, discreet and trustworthy, you are likely to attract clients.
Finding Clients Online
Any bookmaker, whether online or land-based, must prove themselves in order to attract clients. You must treat your clients with the respect they feel they deserve and offer a professional service that always pays out in full and on time. If you prove yourself, you will attract some players simply through word of mouth. As an online bookmaker, you must offer features and functions that appeal to online players, at the same time as offering a full and reliable betting service. Security is of the utmost importance, as well as options and convenience.
Use Pay per Head Services
One of the least complicated ways to become an online bookmaker is to use a pay per head service. A pay per head service requires you to pay a fee for each active customer that you have and it then takes care of the day-to-day operation and maintenance of the site. They offer a comprehensive range of sports types and betting types, customer service support, site maintenance and much more. One of the major advantages of using a pay per head service is that by outsourcing the day-to-day operations of the site and the business, you will be left with more time to devote to finding new clients. In this way you will be able to focus on growing your business.
