Both the big offshore sportsbooks operating online as well as the independent bookmakers operating their own online bookmaking operation are busy gearing up for the upcoming college bowl season. As a private bookie, this one last three-week blast of games can add some lucrative profit to your company’s bottom line to close out this year on a strong note while getting a fast start out of the gate in 2017. You already know that the big online books are going to go to pull out all of the stops to attract sports bettors to their million dollar sites over the next few weeks, so you need to formulate your plan to level the playing field for your independent bookie service.
You already have a major built-in edge against the big books with the higher level of customer service and attention to detail that today’s sophisticated sports bettor is looking for in a private bookie, but you can never take for granted that even your best customers will be placing all of their sports betting action through your bookmaking service. One way to ensure that you will get the lion’s share of the college bowl season action over the next few weeks is to build-out your betting board to the max. Everyone is going to have game spreads and sides in place, but you can go much deeper than that with moneyline odds, live in-game betting lines and a full array of player and team props for the games.
It is the Holiday Season and avid bettors are likely to go big on the upcoming college football action since there is probably some extra cash floating around that they can add to their overall betting bankroll. Starting in mid-December all the way through to the College Football Playoff Championship on Monday, Jan. 9, there are bowl game betting opportunities on the board almost every day. The week between Christmas and New Year’s presents a golden opportunity to make some serious money with the bulk of the games being played within this time span.
Another important way to make the most of this once-a-year football betting extravaganza is to take the time now to market your expanded betting options for the games to both your existing customer base as well as to any potential sports bettors that could be in the market for a full-service private bookmaker. Making a bold effort to expand and grow the overall reach and scope of your business in the month of December will not only boost your year-end profits, it will help set the stage for added profits in the coming year. The best time to market any service is when the demand is at the highest. There is a very good chance that any new betting customer you add to the fold for college bowl season will stay onboard for the ride right through March Madness when it comes to also betting on college hoops.
Also keep in mind that since the majority of today’s sports bets are placed online through the Internet, you need to make sure that your online presence in the form of a company website as well as any other social media outlets you current employ are always projecting a highly professional image of your independent sports bookmaking business. You might only get one shot at attracting a potential customer to your bookie service through exposure to any of the online marketing vehicles you employ, so everything needs to be clean, current and precise.
Taking some extra time over the next few days getting everything in order and up to date is well worth the effort considering the potential upside the expanded college football bowl season offers to your bookie business.