Another exciting season of sports betting is rapidly drawing to a close and if you are a private bookie this is the perfect time of the year to give something back to your loyal sports betting customers. Whether it is in the form of a free-bet bonus, reduced juice on certain types of wagers or a holiday gambling incentive in your online casino, a little can go a long way when it comes to saying thank you to the very people that have contributed the most to your overall business over the past 12 months.
Even if you already offer bonuses and promotional incentives as part of your everyday business practices, it still makes all the sense in the world to give something extra back to your customers at the end of the year as a way of saying thank you for their business. While it may dip into short-term cash flow and weekly profits, anything you give back now is sure to pay some bigger dividends further down the road.
The main reason why today’s sophisticated online sports bettor turns to a private bookie service in the first place is because of the added level of customer service and personal attention to detail that the big offshore sportsbooks operating online are in no position to match. You are not held to the same specific set of rules as the big books since you can run your independent sports bookmaking operation anyway you want. Through the use of individual customer profiles, you can set your credit and betting limits on an account by account basis. It is this aspect of customization that really sets your bookmaking service apart from the big faceless offshore books. It also provides you with a very powerful marketing tool that can help to grow and expand your sports betting customer base while adding even more bottom-line profit to your overall bookmaking business.
The main pitfall that you need to avoid as a private bookie is taking this unique competitive advantage for granted. There is a reason why high rollers still go all the way to Las Vegas to gamble even when there might be a brick and mortar casino in their backyard. The gambling capital of world knows how to take care of its best customers and on a much smaller scale you need to take care of yours.
One easy way to reward your best customers is through a ‘reduced juice’ incentive on specific bets they make. Maybe you are trying to promote more NBA action during the week. You could easily reduce the juice to five percent on any NBA weekly bets in the month of December. This could turn out to be a win-win proposition for both you and your customers if it results in a higher amount of betting traffic.
Another great way to give something back while promoting a service that you are trying to grow is through a one-time free bet. Supposed you are trying to increase action through your mobile betting application. You could match a customer’s initial mobile wager up to a certain dollar amount on their first bet through a hand held device. Maybe one of your business goals is to build your live in-game betting traffic. This could be another great opportunity to offer a free-bet incentive on a customer’s first live in-game wager.
The main thing that you want to accomplish when it comes to bonuses, promotions and incentives this time of the year is to create a sense of deep appreciation for all of your loyal betting customers. A secondary goal in the whole process is to do it in a way that can actually lay the foundation for bigger and better things in the coming New Year.
