Is Your Bookie Business Ready for the 2017 Triple Crown Racing Series?

By Dave Schwab

Even though most of your profit as a private bookie probably comes from taking action on major sports leagues such as the NFL and NBA, you can build a nice stream of revenue from taking in action on horse racing, especially during May and June with the Triple Crown racing series.

If you currently run and manage your own racebook in conjunction with your own sportsbook, then you already know just how lucrative these three horse races can be to your overall bottom line. If you currently do not have your own racebook up and running, there is still time to get in on all of this year’s Triple Crown action starting with the Kentucky Derby on the first Saturday in May at Churchill Downs.

Even people that do not bet on sports will be looking to place a wager or two for this famed race that is often times referred to as the “Most Exciting Two Minutes in Sports”. Everyone loves Derby Day so attracting a few new customers to bet he races with your bookmaking service is easy to do. Once you do establish yourself as a full-service online betting outlet for horse racing in general, there is a great chance that adding a few new bettors to the fold will pay off on a long-term basis as they continue to bet the daily races all across the nation and even around the globe with you.

Another great reason to ramp things up come the Triple Crown horse racing season is the ability to position your bookie business as a one-stop shop for any player’s online gambling needs. While there are definite lulls in the sports calendar, especially when the dog days of summer roll around, horse betting is a year-round activity with any number of race tracks offering a daily card as part of their specific racing season. When you add up the possible action across any number of race tracks for a given week, just getting a small slice of that pie can add up to some major bottom-line profits over the course of an entire year.

It does not take a very high level of horse racing expertise to run and manage your own racebook, but you should still take the proper steps to educate yourself on all the different ways that someone can bet on a race. You should expand your horse racing options to include exotic wagers such as Exactas, Trifectas and Superfectas as well as Daily Doubles, Pick 3 and Pick 4 bets. You can also add select horse racing futures and props to the mix when it comes to the biggest races of the such as the three events in the Triple Crown as well as an extensive race card that is part of the Breeders’ Cup event in early November.

The horse racing calendar may be best known for the Kentucky Derby, Preakness Stakes and the Belmont Stakes as the three jewels in the Triple Crown, but there is major graded stakes action on the card almost every single weekend of the year. This is in addition to daily race cards that are featured at any number of race tracks every week of the year.

Even if you never booked a horse race in your life, it is very easy to get an online racebook up and running with the proper bookie software solutions. You can quickly add a racebook page to your online sportsbook site and then start marketing this service to your existing sports betting customers. From here, you can put a plan in place to expand your customer base to the point where the added revenue you bring in from horse racing will become a highly-valued stream of profitable business.