Customers are the most important aspect to any business because without them you really do not have a business at all. While most independent sports bookmakers have gotten their start with a small group of family and friends as their primary sports betting customers, if you are serious about building a private bookie business that can provide a profitable return on investment for years to come, then you need a marketing plan in place to grow and expand your current customer base in the proper way.
Since the majority of sports bets are place online these days, it makes perfect sense to market your sports bookmaking services through an online presence that projects a highly professional image. It starts with a customized website that is built and maintained to meet the specific needs of your bookie business.
Fortunately, most of the top Pay Per Head sites supplying independent sports bookmakers with the sportsbook management software solutions needed to operate online also offer access to website as part of their service. Best of all, most PPH services will include your own customized company website as part of the weekly price per head fees you are already paying for your active betting customers. Be sure to check the terms and conditions surrounding the use of any website provided by your Pay Per Head provider, but this can be a very cost effective way to get your bookie business established online.
Having your own company website is just part of the overall equation to properly marketing your bookie services to online sports bettors. You need to establish a point of difference with the big offshore sportsbooks operating online and in most cases this is through a much higher level of customer service and attention to detail. Many of today’s sophisticated sports bettors are looking for all the amenities the big online books can offer through their multi-million dollar websites, but they also want that personalized level of customer service that only a private bookie can provide. This is your biggest edge to growing and expanding your overall sports betting customer base while building long-term profits into your overall bottom line.
There are a number of different forms of online social media that can also be used to reach a sports betting audience, but any marketing plan you develop needs to be highly tactical in its approach. A shotgun approach to reaching sports bettors is far less effective than using a sharp-shooting rifle that carefully targets the prospective bettors that best fit your particular bookie operation.
Word of mouth referrals are still the best way to grow your customer base, but these potential customers are hard to reach through the use of traditional advertising means. You need to develop a marketing message that can not only highlight the specific benefits and features that your private sportsbook can provide, but can also be effectively delivered through the use of specific online social media outlets. There may be some trial and error with this type of marketing approach, but once you are able to fine tune your message, you will begin to reap the rewards of your efforts.
Building a viable sports bookie business is not rocket science given just how popular betting on sports has become in recent years, but it still takes a tailored marketing approach to reach your target market. The key to success as an independent sports bookmaker is all about the quality of your sports betting customer base, not necessarily the quantity of bettors utilizing your services.
