Quite a few independent sports bookmakers started their business by handling some local action during football season. As your business began to grow and expand, you then probably turned to Pay Per Head service to handle and process all the online transactions that go into a business of this nature. Even if you did manage to reach some level of success with your private bookmaking business, the chances are pretty high that you are leaving some serious profit on the table if you are not fully utilizing everything your price per head service can provide.
The top PPH services in the Internet sports betting business today have all made the necessary investments in sportsbook software solutions that have been expanded to include online betting applications for an extended racebook for horse racing and an online casino that offers both virtual slots as well as live dealer table games. These are both vital streams of revenue that can take your bookmaking operation to a level of success that you may have only dreamed about in the past.
As an independent bookmaker, you have the ability to create a major point of difference with the high level of customer service that you can provide. Today’s sophisticated sports bettor is looking for that added attention to detail that the big offshore sportsbooks operating online simply cannot provide. However, that same customer is also looking for a one-stop shop for all of their online gambling activities. If you do not position your bookmaking business as a full-service Internet betting operation, you run the serious risk of having even you best customers looking elsewhere to place their bets.
The best thing about working with your Pay Per Head service on expanding your offerings is that all three of these online betting applications are basically a turnkey proposition. The advanced sportsbook software solutions they offer do all the heavy lifting and all you need to do to successfully run and manage your own sportsbook is monitor the daily action coming in. This process has been made extremely easy through backend access to the online gambling software in the form of a number of different business reports that track each of your customer’s individual activity. Best of all, these reports can be expanded to track activity in both your racebook and online casino.
Another big benefit of expanding your bookmaker operation into multiple streams of revenue is to smooth out the rough spots when there are lulls in the sports betting calendar. You may not think you need a racebook or casino during the height of football season, but what happens to your cash flow and bottom line in the dog days of summer? By building a year-round business that generates revenue from multiple sources, you can help ensure that your operation is on the right track to providing a steady stream of income on a long-term basis.
When it comes to maximizing profit and controlling costs, it makes all the sense in the world to use your Pay Per Head’s entire bundle of online gambling options. The beauty of the PPH industry is that you only have to pay an already low weekly price per head fee for your active betting customers. If they are already betting on sports, why not promote horse racing and casino gambling as an added attraction. While there is a chance you will have separate betting customers for each, you may also come to find that you have quite a few players taking advantage of all three options.
