What Is Sportsbook Software

Sportsbook software … every bookie needs to know what it is and what it can do.

Key Points

– Sportsbook software has made it easier for bookies to run a business.

– Finding the right sportsbook software is one of the most crucial decisions a bookie will make.

What Is Sportsbook Software

The rise of sports betting has created an increase in the number of bettors which has subsequently created a demand for more sportsbooks. 

Those interested in starting your own sportsbook will never find a better time than now to get into one of the largest growing industries in the world. It’s much easier these days to break into the industry.

The reason? Sportsbook software.

Hit the Easy Button

Being a bookmaker is no longer about running around a bar or casino with a notebook and a pocket protector full of pens. The modern bookie has the luxury of doing business from anywhere. That is because there are a number of pay per head sportsbook software services in the industry.

When a bookie partners with the best pay per head service, he is essentially hitting the “easy button” and allowing a software system to run his business. Pay per head companies have been around for a while now and provide outstanding services for bookies.

What Is Pay Per Head

Pay per head providers are businesses that provide bookies with the software to operate their sportsbooks. The software presents a turnkey solution for bookies. 

Everything needed to run and operate a sportsbook in today’s market is provided by the pay per head service. In return, bookies pay a fee per bettor, or per head.

For example, a bookie may have 14 bettors on his player sheet. In a given week, 10 of those bettors are active and place bets. For those active bettors, the bookie pays a per head fee to the pay per head service. 

The industry standard per head fee is $10. In the example, with 10 active bettors for the week the bookie would pay $100 ($10 x 10 bettors). 

Sportsbook Software Services Provided

For that per head fee, the modern bookie is provided a wealth of services. It all starts with the sportsbook website. Most successful bookies are not webmasters and cannot create their own website. Pay per head companies have been doing exactly that for over a decade. 

Bookies get a custom designed, fully functional, sharp looking website for their sportsbook. The bookie software powers the website to do things such as offer the complete betting board. Bettors can go to the website and look at odds across all markets. 

Bettors can open betting accounts in your sportsbook via the website. They can fund their accounts as the software handles all financial transactions. 

Everything is kept safe and secure as pay per head (PPH) services use the latest state of the art security technology. The modern bettor handles all of his betting business using a smart device, usually a smartphone. PPH services are well aware of that and ensure that bettors have an outstanding user experience. That all comes from the best sportsbook software.

Wait, There’s More

In addition to the services provided via your sportsbook website, a pay per head service also offers a bookie much more. One of the key services provided is a customer service department that is fully staffed by professionals who understand the betting industry.

One of the big disadvantages to being a bookie in the past was the amount of time spent doing the job. The hours were ridiculous because a bookie had to be available pretty much all the time. A lot of the job was answering the phone and taking care of problems. 

Now, using a pay per head service, those phone calls are directed to customer service agents and the problems are solved without the bookie needing to be involved. This is a huge time saver and allows the bookie to focus on other things that will help grow his sportsbook. 

The time saved can be used to market the business. Modern bookies use social media and some other methods to get the word out about their sportsbook. Adding bettors and enticing current bettors to bet more will have a positive impact on a bookie’s bottom line profits.

Find the Right Sportsbook Software Provider

This is one of the most important decisions that any bookie will make these days. Finding the right sportsbook software is a crucial part of running a successful sportsbook operation.

It starts as any major purchase does. Find experienced names that can be trusted. Do some research to see which of those would be a good fit for your sportsbook. 

There are a number of factors to consider including betting options offered, financial transactions, security, etc. Most PPH services allow a free trial. Use them and make the best choice for your sportsbook.